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Positive vs. Negative Ads: Which Works Better?

I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can...

6 Landing Page Test Ideas You Need to Try

More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking...

Email Marketing vs. Social Media Ads for Sales & Promotions

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal...

33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just...

5 Ways to Use Facebook Ads to Take Down Your Competitors

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know...

The Ridiculously Awesome Guide to Facebook Live

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in...

10 Companies Using Machine Learning in Cool Ways

If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true...

All of Google’s Recent Changes to the Mobile SERP

For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices...

How to Get Your Piece of the Search Impression Share Pie

Everybody wants their piece of the pie. That mantra holds up whether we’re talking about dessert or the AdWords auction. When it comes to the AdWords version of this proverb, the...

Attention Marketing Savants: WordStream Is Hiring

If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post...

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