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Thursday, October 19, 2017
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6 SEO Tests You Need to Try

Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never,...

How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late...

The Beginner’s Guide to Duplicate Content

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is,...

Breaking: Major Changes to How Google Spends Your Budget

Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they...

Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to...

How to Identify Your Most Valuable Keywords (& Find More)

Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked...

New Facebook Features in WordStream Advisor Have Landed!

First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious blog, but I look forward...

10 Things You Need to Know About the EU General Data Protection Regulation

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in some cases credit card details...

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many...

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our...

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