Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is always looking at which channels bring down costs and increase revenues.
With an average cost per thousand impressions (CPM) of $1.44, Google AdWords came in lower than other marketing channels, including social media ($2.50), newspaper ($16.00), and direct mail ($57.00), according to data cited in the infographic.
The top three paid ad spots get 41% of clicks on a Google search results page, the infographic says, and Google’s display campaigns reach 80% of global Internet users.
To see how Google AdWords might help your ROI, check out the infographic. Just tap or click to see a larger version.
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer